‘They’ve also become something of a status symbol. “The KitchenAid mixer in a lot of ways for younger folks could mean, you know what, I’ve made it.” says Tracy Morris, principal of Tracy Morris Design in McLean, VA. “I have arrived in my kitchen and I am doing big things.”

Morris has had the same white KitchenAid stand mixer for more than 20 years. “It was just super, super, super important to me to have a stand mixer because I absolutely love, love, love to bake,” she says. She’s bought new attachments multiple times when the old ones dulled, but otherwise it’s still working great.

Excerpt from the article “KitchenAid’s gorgeous new mixer sold out. Bakers won’t touch it,” by Rachel Kurzius and Becky Krystal of The Washington Post.